Principles of Marketing Kotler & Armstrong 14th Edition
Principles of Marketing 14th Edition in pdf
Author: PHILIP Kotler Northwestern University
GARY Armstrong
University of North Carolina
Standards of Marketing helps present and yearning advertisers ace today's key promoting test: to make energetic, intelligent groups of buyers who make items and brands a piece of their day by day lives. Displaying major advertising data inside of an inventive client esteem structure, the book offers perusers some assistance with understanding how to make esteem and increase steadfast clients.
The fourteenth version has been altogether modified to mirror the significant patterns and strengths affecting promoting in this period of client quality and cutting edge client connections. Stressing the considerable part that innovation plays in contemporary promoting, it's pressed with new stories and samples delineating how organizations utilize innovation to increase upper hand—from conventional showcasing all-stars, for example, P&G and McDonald's to new-age advanced contenders, for example, Apple and Google.
The fourteenth version has been altogether modified to mirror the significant patterns and strengths affecting promoting in this period of client quality and cutting edge client connections. Stressing the considerable part that innovation plays in contemporary promoting, it's pressed with new stories and samples delineating how organizations utilize innovation to increase upper hand—from conventional showcasing all-stars, for example, P&G and McDonald's to new-age advanced contenders, for example, Apple and Google.
Number of chapers: 20
File size: 32.97 MbClick on below free download link to download the file.
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