Principles of Marketing (15th Edition) by Philip Kotler & Gary Armstrong

Book Description: 

No book is the work just of its writers. We incredibly welcome the profitable commitments ofseveral individuals who made this new release conceivable. As usual, we owe extremely extraordinary on account of Keri Jean Miksza for her devoted and profitable help in all periods of the task, what's more, to her spouse Pete and little girls Lucy and Mary for all the bolster they give Keri amid this frequently furious task. We owe considerable because of Andy Norman of Drake University, for his important correction exhortation and dexterous commitments in creating part vignettes and highlights, organization furthermore, video cases, the Marketing Plan index, and chose showcasing stories. This release has profited enormously from Andy's help. We likewise express gratitude toward Laurie Babin of the University of Louisiana at Monroe for her committed endeavors in get ready end-of-part materials furthermore, keeping our Marketing by the Numbers index new. Extra thanks likewise go to Dr. Andrew Lingwall of the Clarion University of Pennsylvania for overhauling the Instructor's Manual, to Mary Albrecht of Maryville University for overhauling the PowerPoint sets,  also, to the group at ANSR Source Group for modifying the Test Bank for the fifteenth release.  Numerous commentators at different schools and colleges gave profitable remarks and recommendations for this and past versions. We are obligated to the accompanying associates for their astute data:

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